About.

I'm Juan Cruz Luna. I design digital products from Buenos Aires. Started in Entre Ríos doing print and graphic design — now leading product design at Librodepases, an AI platform for football scouting.

In 2024 I co-founded Arenga Studio, a digital studio where we design and build products for startups and growing companies. I work end-to-end: strategy, research, UI, design systems, and implementation.

I believe designers who build make better design. That's why I don't just design — I also build. This site is my own code, not a template.